Craft the Campaign

From working with experienced advocates, we've concluded that social justice advocates, who often have fewer resources, become very strategic about using their recourses. Therefore, careful and thoughtful planning is key to a successful campaign. Investing time in planning the strategies that your organization will use to pursue its advocacy work will benefit you in the following ways. You will be able to:

• Assess your particular situation, including the current reality, your sources of power and current capacity, and possible starting points for creating change.
• Select achievable objectives for getting started.
• Create an action plan, including how to use your resources, what capacities to build, and which actions, tactics, and tools to use.
• Navigate the little victories, setbacks, compromises, unexpected opportunities, and uncertainties that line the road to the long-term change you want to achieve.

To ensure you get the maximum benefit from the strategy planning tools, we recommend first reading more about our three-part process for maximizing adaptiveness in strategy planning.